Paperless Statements
The bank wanted to reduce their impact on the environment, costs and make their customers life that little bit easier when banking online.
Role
Senior UX Designer
Company
The Co-operative Bank, 2020
Skills
UI. Design thinking. Testing.
Results
An average week prior to this paperless statements release: 429 customers a week change their paper/paperless settings from within the app.
Week 1: 823 customers (108% increase)
Week 2: 3036 customers (600% increase)
Secure statement storage with share features.
Understand
Over 74,000 customers played their part in the banks ethical poll; helping to reshape the values and ethics that the bank believes in, one being going paperless and another to keep customers statements safely in one place.
Prototype and test
Establishing a benchmark and agreeing on a goal of increasing paperless signups by x% user journeys were mapped and a prototype was quickly made with the help of the Co-op design system. Designs and assumptions were tested, with designs reiterated on and tested again.